Internet Marketing Glossary

Get up to speed with our internet marketing glossary. – Getting to know the jargon is half the battle!

301 Redirect – A 301 redirect is an action performed within the host of a website that directs the website visitor to another page. 301 redirects are a good idea when reoptimizing a website. 301 redirects insure that no “link juice” is lost from links built to the old webpages.

Above the Fold – Above the fold is any content that is in the upper half of the page. For example: Directory listings in Google that are above the fold (first 5 or so listings) get the most views. Any content on a website or blog that is above the fold will get more views than the rest of the page content.

AdSense – Google AdSense is a program that Google offers to website owners where the website owner can place ads on their website and be compensated by Google for participating.

AdWords – Google AdWords is the name of the marketing program for their paid search. This includes pay-per-click and cost-per-click. AdWords are the paid links that you see in the Google search results on the side and top of the page. AdWords can be found many other places too, such as YouTube videos, etc.

Affiliate Marketing – Many newcomers to internet marketing confuse affiliate marketing with network marketing. Affiliate marketing is a type of marketing that makes it possible to team up with a partner service/product where the referrer gets a percentage for referring people. Affiliate commissions can be paid out per referral or per sale that is made as a direct result of the referral.

Algorithm – Algorithms are software programs as part of the code of a website or email system that helps to determine the quality of content. In many cases they are like content filters. In the case of Google algorithms help to index webpages automatically. Rule of thumb; if you think that there is an algorithm for it, then there probably is.

ALT Tags – ALT tags are tags used in the HTML (See below) that tell the search engines what an image is about. Since the search engines can only read text they need ALT tags in order to be able to index images. A website without ALT tags will not perform very well in the search engines. Competing ALT tags is a part of the SEO development process.

Anchor Text – Anchor text is a way to describe the links on the pages of a website. Anchor text links between a websites pages are an important part of the SEO process.

Autoresponder – An autoresopnder is an email marketing and management system that sends automatic messages to a list of subscribers. Many times autoresponders are a part of email sequences to funnel targeted prospects towards sales. See Aweber.

Backlinks – Backlinks refer to any other links that your website has linking back to your website from around the internet. Consider backlinks like votes for your website. They tell the search engines that your website is an authority on the subjects, products or services on the page. In years past the amount of backlinks that a website had played an important role in search engine ranking. Today the quality of the sites that the backlinks are coming from are most important.

Banner Ads – We have all seen those ads on the side or top of the page. Those are banner ads. Typically banner ads are 468×60 pixels in size. Banner ads can be static or flashing. Many websites with banners will charge per 1,000 impressions.

Bing – Bing is one of the relatively younger internet directories. Started in 2009 Bing is growing exponentially and has quite a tremendous user base. Many of the features within Bing are similar to that of Google and draw a very targeted web visitor.

Blog – The word BLOG is short for “web log”. Blog are the backbone of the internet. They are the way that all of the great websites get their information out there. Blogs are also a way to gain rankings because they prove to the search engines that your website knows what it is talking about related to your businesses keyword phrases.

Citations – Citations are business listings anywhere else in the internet that a businesses name, phone number and address is “cited”. Citations is also a fancy way of saying “business directories”. A citation is a lot like a backlink because citations can help to improve a local businesses ranking in Google Maps and Bing Places.

Click Through Rate (CTR) – Click through rates is a term used to define the number of times that an ad is clicked on when compared to the number of times that the ad is shown. A low click through rate indicates that an ads copy of graphics is not appealing enough or that the ads are shown to the wrong market group.

Content Management System (CMS) – Content management systems are an integral part of the blogging and website development process. Instead of needing to know how to code CSS and HTML. CMS systems allow website development and updating without coding experience. The most popular CMS system today is WordPress.

Conversion Rate – Conversion rates are defined by the amount of traffic that your website receives and the type of action that they perform. For example; if your website has a sign up form then a good conversion rate would be when 98% of the traffic that comes to your website signs up using the form (or other action is taken in direct response to your website).

Cookie – Cookies are tracking codes that websites stick to your browser. They allow you to save passwords and to direct targeted ads to you when you return back to the website.

Cost Per Acquisition (CPA) – CPA is an internet advertising structure where you only pay when the website traffic takes action. This includes signing up for forms or when an actual sale is made.

Cost Per Impression (CPM) – CPM is just that, you pay for every time that your banner ad or other advertisement is viewed by web traffic. Most cost per impression programs charge by the 1,000 impressions.

Cascading Style Sheets (CSS) – CSS is a markup language used in websites. CSS interfaces HTML and helps webpages to load faster and to create a better user experience. Most websites these days use CSS.

Description Tags – Description tags are a part of the onpage SEO process where the SEO expert will insert description tags in the backend meta data of a website. Description tags help to tell the search engines what a page is all about.

Domain Name – A domain name is a website main website address. For example our websites domain name is

eCommerce – Ecommerce websites offer the ability to make purchases through the shopping cart of a website. This includes a payment processor and product management system.

EdgeRank – EdgeRank is the Algorithm that Facebook uses to determine what content is displayed in the user’s feeds. This information is not publically offered by Facebook and is a part of ten-of-thousands of factors.

Email Marketing – Email marketing usually requires the use of email list management software and autoresponders. Quite possibly the most effective way to maintain a list and to update the list. Email marketing is often used to update a list about a regular newsletter or other offers. Aweber is the preferred email marketing system.

Feed – Feeds usually refer to XML, Atom or RSS feeds. Most blogs have a feed and many websites do nowadays. Feeds allow for the ability to subscribe to a blog post and a variety of other user friendly features.

Forum – A forum is a website that allows users to post questions and answers questions. A discussion board with a list of targeted subjects where users can meet other people with similar interests.

Geo-Targeting – Many pay-per-click campaigns allow for the ability to choose the geographical area of the people that they want to target for their product or service.

Google Analytics – Google Analytics is a free website data service offered by Google. When installed on your website Google will track all website traffic. With Google Analytics you will be able to see statistics such as amount of visitors, how long the web visitor stayed, the city they are located in, and what pages the traffic viewed (Among hundreds of other stats).

Header – Headers are an HTML element used to tag the meta data of a website. Titles and subtitles are both headers. A couple of header tags are the H1 and H2 tags. Headers are an important part of the onpage SEO optimization process.

Hyper Text Markup Language (HTML) – HTML is a the standard web design language used on all websites. Nowadays HTML is commonly found as part of cascading style sheets. HTML has been in use for over 23 years to design websites.

Hyperlinks – Hyperlinks is a word to describe the links on a websites pages. For example; OUR BLOG

Impressions – Impressions is another word for “views”. In CPM impressions are usually sold per 1,000 impressions.

Inbound Links – Another way of saying “backlinks”. A link in another website that links to a website. Inbound links can help improve a websites rankings in Google as long as the inbound link is coming from a high ranking website.

Internet Marketing – Is a general term for describing the methods used on the internet to market products or services. This includes social media marketing, PPC, blogging, etc.

Keywords – Keywords are the words that the SEO expert uses in the actual content of a website. To be most effective the keywords used on a website have to be selected to actually receive searches in Google. – The whole supply and demand principle. The SEO expert chooses keywords that will return a higher amount of searches and traffic to a websites pages.

Keyword Stuffing – The modern search engines are genius a scanning the content on the pages of a website. In the past many SEO experts would stuff the pages of a website with all of the “best” keywords so that the pages would get indexed for a high amount of keywords. These days keyword stuffing can get a website demoted in the search engine rankings.

Keyword Tags – Keyword tags are a kind of HTML tag within the backend meta data of a website used to help index a websites pages. Most search engines no longer count on keyword tags to index the pages of a website, but still useful and easy enough to apply to a websites pages.

Landing Page – Not necessarily the home page of a website, the landing page is the first page that a website visitor see’s when they arrive on a website. Many internet advertisements will direct the visitor to landing pages with special offers.

Link Building – The process by which the internet marketing expert builds links back to a website. An important part of the website development process. Links back from high authority websites can drastically help a website in the rankings and links built from low quality websites can harm a sites rankings.

Local SEO – Is a term used to describe the processes involved with getting a website indexed in Google Maps and other local directories. A big role of the Local SEO experts job is to submit a business to Google Places, citation creation and Google+ management.

Local Business Listings – Local business listings (also known as citations) are local business directory listings like that of Manta, Yelp and BBB. Local business listings across multiple directories is an effective way to help move your local business website up Google Maps.

Long Copy – Long copy defines copywriting that is long versus short. Long copy is usually over 1000 words in length and can be used in email copy, web copy and other sales copy. When written well long copy always out performs short copy.

Long Tail Keywords – Is a fancy way of saying keyword phrases with multiple words (usually 2 or 3 keywords or more). Long tail keywords are more specific and thus return a more specific website visitor.

Meta Tags – Are the tags used in the backend code of a website. There are several different kinds of meta tags. This includes header tags, ALT tags, image tags and description tags. Meta tagging is an essential part of the onpage SEO process.

Micro Blogs – Micro Blogs refer to sites that allow 140 characters to be posted at a time. A regular blog allows for an endless amount of characters to be posted at a time. The most well known micro blog is Twitter.

Mobile Marketing – Mobile marketing embodies a wide range of marketing strategies. This includes advertisements in mobile apps, SMS messages, QR codes and mobile website design.

Natural Results – Also known as “organic results” refers to the results that a website will acquire with very little SEO. Natural results happen when a website shows up in Google and other major search engines as if on automatic with no deliberate attempt to gain backlinks or social media traffic.

No Follow Tag – If a website simply links out to another website the website is potentially “leaking link juice” to the website that it links to. The no follow tag basically tells the search engine crawlers to not follow the link and to keep the link authority on the website.

Opt In – The word opt in is used to describe the process in which people subscribe to an email list or newsletter. By agreeing to the terms of an email list you have opted to receive future messages from the sender of the newsletter or message.

Opt Out – The process by which a person can decide to opt out of a newsletter or email list. It is required that all email marketers allow for the opportunity to opt out to stop receiving emails.

Organic Listings – See “Natural Results” above for definition.

Outbound Links – Outbound links are any links that link out of a website to another website.

PageRank – PageRank is a very general valuation of a website overall page value. The PageRank system works on a scale of 1-10. Most local businesses with minimal SEO will rank 1, while a well SEO optimized website will rank with a 2-3 PageRank. Facebook ranks at a 10!

Pay Per Click – Just as the term suggest pay per click defines a system that a business uses to pay for each click that they receive to their website. AdWords is Google’s version of pay per click. 90% of all expenses spent on internet marketing go into pay per click. Pay per click is very effective yet very expensive.

Pop Up – We all know about the annoying pop up advertisement. Enough said!

Query – Query is another word for “searches”.

Rank – Rank is used to describe a websites position in Google. For example if a website is ranked 11 that means the website is on the 2nd page in the 1st position. And then there is the Alexa ranking which ranks website against other websites on the internet.

Real Simple Syndication (RSS) – RSS is a type of website feed that allows for the easy connection to a websites data, particularly their blog updates. View our websites rss feed here.

Reciprocal Link – A reciprocal link is when two websites link back to each other.

Results Pages – The results within the search engines for a particular keyword phrase.

Search Engine – A search engine is just that, it allows a person to search for things that they are looking for. The biggest search engines are Google, Yahoo, Bing and MSN.

Search Engine Marketing (SEM) – Search engine marketing is a very general term that includes all things related to marketing using the search engines. Most times SEM refers to Google AdWords, PPC or CPC.

Search Engine Optimization (SEO) – SEO is an overused term to describe anything done online to improve a website in the search engine results pages. A person that specializes in SEO is known as an SEO expert. This includes onpage SEO optimization and offpage SEO optimization services.

Search Engine Results Pages (SERPS) – Here at Central Florida Marketing we create SERP reports that detail where our valued clients websites are ranking for a list of powerful keyword phrases. Our SERP reports detail the results that our SEO services bring for keywords that we target.

Social Media – Social media sites describe many of the sites that are found in what is known as web 3.0. Any website that allows a person to engage a form of media is considered a social media site. Sites like YouTube, Facebook and blogs are social media sites because people can leave comments in real time and be updated when there is a response.

Social Networking – Social networking websites are a kind of social media site that sole purpose is for networking to meet new people and business connections. Linkedin is the most popular social networking sites for business people.

Spam – Spam is a very general term used to describe unwanted messages usually in the form of email messages.

Subdomain – A subdomain can be added to the beginning of a top level domain to help structure a website. For example a subdomain would look like this

Uniform resource Locator (URL) – An example of a URL is this page that you are looking at now:

Unique Value Proposition (UVP) – A UVP is used in branding to make a brand stand out from the competition. In order for a person to change brands you have to provide them with a big enough reason to switch, a reason the competition cannot compete with.

Viral Marketing – Viral Marketing is like word of mouth marketing but on the internet. Viral marketing is the process of creating content that is so well liked that the viewers of that content pass it along to their friends.

Webinar – A webinar is another word for online seminar. Most webinars are held live and provide a low cost medium to promote products and to teach people.

WordPress – What was once a simple blog management platform has grown into a full-fledged high performance website content management system. WordPress has grown into the most popular content management system (CMS) because of its ease of use, plugins available and for the results that it brings.
That should get you up to speed. Now that you know the jargon are you ready to master the search engine spiders in a game of internet domination? Fill out our discovery form to learn more about how we will help your business to succeed on the internet.